Leistungen für die Planung und Gründung digitaler TV-Plattformen

 

 

A. DEVELOPMENT PHASE

Scheduling
Market analysis  |   Competitor analysis  |   Scheduling   |   Positioning/USP

Content concept
Positioning/USP  |   Format acquisition or development  |   Detailed content development (formats, look, faces, etc.)

Sales & Promotion
Target group analysis  |   Client research  |   Sales strategy (partner, staff, prices, strategy for discounts, load factors etc.) | Diversification strategy (product, platforms, pricing, revenue streams) | Promotion (graphics, design, on air promotion scheduling) | Press strategy

Production
Production schedule  |   Production budgets  |  Broadcasting  |  Studio production  |  On Air Promotion & Design  |   Internal workflows (scheduling, broadcasting, archive, spot handling, press, diversification)

Business Affairs
Program budgeting  |   Rights strategy domestic productions  |   Licensing costs  |   Richts strategy acquisition  |   Program budgeting   |   Liberary management  |   Overhead costs  |   Reporting tools

Organisation
Checklist „how to launch a tv channel“

Start up check
Analysis of existing schedules and business plans  |   Check & discussion of content conepts and formats  |   Revenue calculations

Workshop Acquisition
Acquisition strategy  |   Contacts and prices  |   Rights strategy  |   Examples  |   Time schedules

Workshop Business management
TV program budgeting  |   Dealing with investments  |   Broadcasting, studio production & overheads  |   Practical reporting tools

 

 

 

B. LAUNCH PHASE

Recruiting
Support of talent research for key positions

Deal maker check
Check of deals (Licenses, productions, rights, ancillary exploitation, broadcasting, distribution)

Business escort
Support or lead of important negotiations and deal making with film dealers, producers, sales agencies, cable and satellite distributors etc.  



C. AFTER LAUNCH

Status quo analysis
Program performance  |   Content quality  |   Production budgets |  Technical costs incl. broadcasting |  Program workflows  |   Production workflows  |   Positioning / USP  |   On Air Promotion & Design


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